The NAACP and the Black church communities have joined forces to create a guide on communicating HIV/AIDS prevention topics in the church setting. This NAACP endorsement for a faith-based HIV campaign may serve as a monumental force in changing social norms and reducing the stigma surrounding AIDS/HIV in the Black community. Research has shown that religiosity plays a significant role in health beliefs, behaviors, determinants, and outcomes (Bailey, 2002). Religion plays a particularly crucial role in the African American community, where the black church represents one of the most revered and influential institutions, serving as a forum for political and social expression, including health care topics. This centrality of religion in health beliefs and behaviors makes the Black church a credible and culturally sensitive vehicle for health communication campaigns.
I applaud this bold move made by the NAACP and the Black church, and believe the combined support of these two powerful institutions can have significant impact in reducing the stigma, debunking myths, and encouraging dialogue about HIV/AIDS in the Black Community. The framing of this campaign as a social justice endeavor compliments the historical role of Black church and also works to rally community involvement in eradicating HIV. This particular message framing may serve as a valuable framework for other health disparity interventions and promotions that are relevant to African Americans.